How MINDALL CRM Helped Save 50,000 AED in Just 2 Months

There is no doubt that CRM for a real estate agency is a must, especially in the highly competitive Dubai market. Software assistance offers too much of an edge against the competition. But what about concrete, measurable results? How well does real estate software work in practice?

Well, the metrics for Mindall CRM real use cases are quite impressive. Let’s look at one: the CRM helped save costs for a real estate business, and the impact was felt almost immediately. Unfortunately, we can’t disclose the company's name, but we have permission to disclose statistics.

Why Do Real Estate Agencies Lose Money?

The main sources of financial losses for a real estate agency include:

• Lost leads. The agency can't earn revenue when leads are abandoned without a proper follow-up.

• High administrative workload. The chaotic nature of the real estate business necessitates additional staff to ensure adequate team coordination.

• Inefficient communication and human errors lead to missing opportunities and further reduce revenue.

These losses can be quite significant even for a relatively small agency, relying on half a dozen brokers. One of our customers saved over 50,000 AED in just two months after starting to use Mindall CRM for their real estate agency.

How Mindall CRM Saved Over 50,000 AED in Just 2 Months

Our customer focused on modules designed to improve the efficiency of the agency operation and streamline processes: the Lead Management System, 1-Click Listing Management System, Dashboard, Profiles, and Tasks modules. The effect of other modules, such as the mobile accessibility system, is much more difficult to measure so that we will leave them outside the scope of today’s article.

Administrative costs were the most obvious source of savings. Previously, the agency had three employees responsible for administrative duties (team coordination, scheduling, setting up meetings, etc.) and reporting. Mindall CRM cut the administrative workload by 40%, reducing the need for administrative staff to two employees. This translates into saving 8,000 AED over two months.

Mindall CRM also reduced the need for manual work on the part of the agents. Previously, every agent spent 5 to 7 hours per week on listing updates. Mindall CRM reduced it to less than half an hour weekly, saving about 240 work hours for six agents in two months. At 65 AED per hour, this translates into savings of about 15,6 thousand AED in two months just on listing management. 

Moreover, faster deal closures allowed for further savings of about 2 hours per week per agent. Over two months, it amounted to about 6,2 thousand AED saved. 

But the most critical point was the lead management system. Leads lost due to mishaps like assigning a lead to an overworked broker who can’t follow up on it in time were a common occurrence previously to Mindall integration. The agency’s owner estimated the monthly losses due to leads lost at least 15,000 AED. And that’s only what the agency lost, not counting the brokers’ commissions. Mindall CRM virtually eliminated such losses.

Over two months, Mindall CRM saved a relatively small real estate agency over 50,000 AED. The total savings were closer to 60 thousand. Not to mention that we omitted such factors as reducing the risk of human error (two months is too short a time period to gather meaningful statistics on this issue) and the compounding effect of employees being able to focus on more productive aspects of their job.

How You Can Make More Money With Mindall CRM

As is clearly shown above, the decision to automate a real estate agency using Mindall CRM is not so much about organization, control and convenience - it leads to direct financial gains. Moreover, cost-efficiency is not only about profits - it grants an immense competitive advantage due to the ability to direct more resources towards growth, marketing and scaling. If you want to gain this advantage, set up a consultation with our specialists